A fleet, a cohort, and a community of founders running their companies the same way.
Pillar 1
The AI FleetAnvilda Operating System (AOS)
Not one agent. A full operating team. CEO sets direction. Builders ship features and infrastructure. Storyteller writes content and campaigns. QA reviews everything. They work from a shared backlog, hand off to each other, and escalate to you only when a decision needs a human. This is AOS, the system that runs your company.
Pillar 2
The Cohort4 weeks live + Demo Day
A 4-week live training program that teaches you to operate your fleet at agent speed. Weekly sessions, a rotating 30-minute peer 1:1 with another founder in your cohort, and Demo Day after graduation. By the end you're shipping faster than you ever have and launching real customer-facing work through the fleet.
Pillar 3
The Communityoperators, not students
A cohort of founders running their companies the same way you are. Weekly group office hours with Marco and Gerben. Alumni access for a year after graduation. You join a small group of operators figuring out what works, together.
Not a slide deck. Real codebases, real public sites, real customers.
Is your real estate agency ready for the AML deadline?
AML/CTF compliance SaaS for Australian real-estate agents.
From 1 July 2026, every agency that brokers property sales
must comply with AUSTRAC Tranche-2 requirements.
● Live
at amlsimple.com ->
- paying customers on file. Billing flips 1 July 2026.
"I know where I want to go with my company. I set a business goal, my CEO agent sets up 10 to 20 tickets in an hour, all of them get worked on in parallel, I review the important ones later that day. We execute all of them that day. Repeat."
Marco, Co-Founder, AML Simple
hapaigo
You bought a car in another city. We move it. Price first, no surprises.
Instant-quote consumer vehicle transport across Auckland, Hamilton, Tauranga.
Type a plate, two postcodes, and a date. Get a real price, booked in 30 seconds
with a vetted carrier from CoLoad's 500+ network.
● Live
at hapaigo.com ->
- backed by CoLoad's 500-carrier network. Building consumer distribution.
ZinUpAI
Your back catalogue is your best asset. Make it readable again.
For independent publishers sitting on an archive they can't open up.
Rebuilds back catalogues into a fast, searchable reader with audio, search,
and Google traffic. Live in two weeks, from £89/month. No dev team. No £30k platform.
● Live
at zinup.ai ->
- built with DLT Media (UK).
Gate 1 (conversion quality) achieved.
Reshelf
The world's resale shops are running on software from 2010.
The first AI-native operating system for consignment, vintage, and pre-loved retail.
One operator can run two physical shops and three online channels from one place -
without a spreadsheet in sight.
◐ Incubating
- building with Phoenix Bell (UK, two physical stores + online).
Planned: two stores as customer zero, design partners next.
Upinion
Communities in crisis know best what aid they need. Now they can say it live.
A real-time engagement platform for humanitarian aid. Communities on the move
join live, focus-group-style sessions, mesh-streamed in small panels so people
can watch and react as it happens with chat and thumbs-up. An AI community
manager keeps panel members and speakers updated on what is moving across the
channels, and every session runs in up to four languages at once, translated
automatically. The goal: when the people who provide aid know what people on the
ground actually need, money is spent better and aid lands where it counts.
◐ Incubating
- new real-time engagement product, built with Chris (Upinion).
Connecting donors directly with the people they serve.
We watch the goals
You set the goal. Your AI workforce watches the metrics and acts.
Tell the fleet what success looks like. Checkout conversion, signup rate,
churn, weekly active users, whatever matters. They watch the metric every
hour of every day.
When something drifts off target, your CEO agent files the ticket. The
builder ships the fix. The metric climbs back. You see the result the next
morning.
Your job in that whole loop: set the target. The rest happens while you
sleep, take meetings, have dinner.
We write the content
Blog posts that read like a human wrote them. Shipped on schedule.
Every post on amlsimple.com/blog is researched,
written, fact-checked, and published autonomously by the AI workforce.
You can read them right now.
Your fleet follows a writing-DNA playbook tuned to your ICP, optimised for
AEO (Answer Engine Optimisation)
- the SEO equivalent for ChatGPT, Perplexity, and Claude.
The same machinery ports to every new portfolio company.
Different ICP, different vocabulary, same hands-off shipping rhythm.
Two founders in New Zealand. We've shipped companies before - exits, scale-ups, the
full cycle of learning what works and what burns you out. Anvilda is what comes next:
applying everything we learned to a portfolio of AI-operated companies, one
entrepreneur at a time.
Marco - early at multiple startups (one IPO'd).
Co-founded the first coding bootcamp, sold the first $2M solo, then exited via
acquisition. Scaled the product at the acquirer to 8-figures ARR in year 1, leading
to a $750M exit. Co-founded Climate Drift after. Now Anvilda.
Gerben - started his first company at 16, still in school, and has been founding companies ever since. Never held an employee job. Shipped firsts across markets and continents, from the Netherlands’ earliest online insurance comparison site to Mexico’s first online car-insurance broker. Co-founded Upinion in 2013, amplifying the voices of crisis-affected communities worldwide. Now Anvilda.
You only need to recognise yourself in one of these.
Anvilda fits a few different kinds of entrepreneurs. Read both lists. You don't need to
tick every line in the "apply if" column - one is enough.
We're a high-touch partner with an AI workforce that ships every day. The "don't apply if"
list isn't about gatekeeping; it's about being honest where Anvilda is genuinely a poor fit.
Apply if any of these sound like you
Domain expert with the network but no code.
10+ years in real-estate, freight, hospitality, publishing, healthcare-ops, niche B2B. You see a gap nobody's filling. You know the buyers, the language, the regulators, the workflows. You just can't code (and don't want to). AML Simple's archetype.
Tired-of-the-grind operator.
You've shipped before - maybe a startup that exited, maybe one that burned you out, maybe a v0 with Cursor or Bolt that stalled at the sales wall. You know what 80-hour weeks for 18 months actually cost. You want to own a company without owning the team-hiring and fundraising grind.
Agency or consultancy productising.
You've wrapped Claude into a client tool that works. You want recurring revenue without hiring engineers. You want a SaaS arm in your vertical, not another tool.
Probably not a fit if…
You want to write the code yourself.
Our agents do the building. If that's the part you love, you'd be happier with Cursor or Lovable.
You want a strategic co-founder you can split decisions with.
We're a high-touch operating partner with a full AI workforce behind you. We don't take board seats or share strategic ownership. You're the human in the driver's seat.
You're building a physical product, hardware, or anything in regulated finance or health.
The current model doesn't fit. Maybe in a year, not today.
You can't commit 5+ hours a week for 4 weeks, plus sustained company-building energy after the cohort.
The founding cohort is the path in. We teach you how to operate your fleet, and we expect you to keep operating it after graduation. If that level of engagement isn't realistic for you right now, the timing isn't right.
Whichever you are, the path in is the founding cohort.
Four weeks of live training and your AI fleet running your real business from day one. See the cohort →
Four numbers during normal operation. One option when you exit. Each one anchored to a specific thing you actually get. Not a price list with a revenue cut hiding at the bottom.
The 4-week founding cohort (live training, peer 1:1s, Demo Day after graduation) plus your full setup: build, scaffold, brand, vault, domain, email, every SaaS subscription, and your AI fleet running your real business by week 1. You own the company outright.
€1,000 non-refundable deposit at acceptance, credited toward the setup fee.
Keep running
€1,500/ month flat · €1,400 if you own your Mac mini
Funds the part-time IT person on fleet ops, your share of the Claude Max seats, every SaaS in the bundle, the fair-use AI envelope, and a level of support no self-serve tool can match. One bill.
Heavy AI weeks: usage +40% above fair-use. Only when you actually use it.
Share what we build together
20%of all revenue flowing through the platform
Because we co-built the product and the fleet keeps shipping after launch. Doesn't matter whether a customer is brand new or one you migrated from another product you run. If revenue runs through the platform, we share. Stops at exit.
The exit option
10-30%of net exit proceeds · uncapped · scales with how deeply Anvilda operates the business
Recent partnerships have landed across this range. The more we're operating, the higher the share.
If you ever raise $500k+ from a VC, converts to common equity at a matching percentage. Not a penalty. Alignment. So we're AI workforce partners on your cap table, not a contract claim hanging over your round.
How this compares to the alternatives
€3,500 setup and €1,500/month don't make sense if you're benchmarking against Lovable or Cursor.
Those are tools. They build the kitchen for €20/mo and leave you to run the restaurant alone.
Anvilda's comparable is what you'd otherwise have to do to actually run a company:
hire a small team (€20–50k/mo), do solo 80-hour weeks for 18 months, or buy an existing SaaS
(€100k–€1M acquisition cost). A founding-cohort setup and €1,500/month to run a real company with an
AI workforce that ships features, runs outreach, handles support, and never sleeps.
Compared to the right benchmark, this isn't expensive.
Founding rate (€3,500) is available for the first 20 founders across cohorts 1 and 2. Standard rate (€10,000) kicks in from cohort 3 onward.
What's the founding cohort, and why does Anvilda run one?+
The founding cohort is the path in. Four weeks of live training (~5 hours a week) plus your AI fleet running your real business from day one. We teach you how to operate the fleet at agent speed: writing tickets it understands, feeding it your brand, reading its output critically, shipping real customer-facing work through it. After graduation, the fleet keeps running and you pay €1,500/month to keep it running. Why a cohort? Because operating an AI fleet is a real skill, and you learn it faster alongside other founders doing the same thing. See the cohort page →
Why not just use Lovable for €20/month?+
Lovable builds the kitchen. It does not run sales, handle customer ops, do QA, manage
infrastructure, compound learnings across a portfolio, or share the upside on an exit.
A founder using Lovable alone is still working full-time on one company. An Anvilda
entrepreneur approves at gates and lets the fleet run. Different products, different
tiers - same way a property manager isn't competing with Home Depot.
I've already shipped a v0 with Bolt / Replit Agent. What do I get from Anvilda?+
Everything after the v0. The build was 5% of the work. The other 95% - marketing engine,
outreach pipelines, support, infra, compliance, customer ops, growth playbooks ported
across our portfolio - is what Anvilda runs. You bring the validated idea; we bring the
operating company that ships work 24/7.
Can't I just do this myself with Claude Desktop?+
Yes, technically. And it would take you 12 to 18 months of 80-hour weeks to assemble even
a fraction of what Anvilda gives you in 90 days. That's not theoretical - most solo
founders quit within six months. The maths aren't really "can you?" but "do you want to
spend the next two years of your life doing it alone?"
What happens if I'm not happy or it isn't working?+
90-day notice either way. You keep the company, the IP, the brand, the customer list,
the working app. We walk away with no clawback. A €200 archive fee covers
clean shutdown: domain released, repo archived, credentials revoked, certificate of
shutdown issued. Failure is a normal product state.
What if Anvilda goes away?+
The company you own is portable. The product code is yours. The customer relationships
are yours. The brand is yours. If Anvilda winds down, we hand the keys over cleanly.
You're not stranded.
Who actually builds Anvilda?+
Two founders - Gerben (infrastructure, fleet, legal) and Marco (operator acquisition,
growth, commercial) - both based in New Zealand. The AI workforce does everything else:
CEO agent (per-company), architect, builder, QA, fleet-officer, portfolio-watcher,
supervisory-board, researcher, acceptance. Each Anvilda company has one human owner
(you) backed by that workforce. We have no other employees on portfolio companies.
Still have a question? Apply for the founding cohort and we'll talk.
